Global Partnership announced between Multistrada and PSG Football Club
As the New Zealand distributor of Achilles tyres, YHI New Zealand want to congratulate Multistrada (manufacturer of Achilles Radial) on the recent confirmation of a three year partnership deal with French football club Paris Saint-Germain.
The Indonesia-based manufacturer is already highly invested in the football world, and looks to extend this investment into the global arena. Striving to become the best in their sector, Multistrada were looking to team up with a similarly ambitious and successful brand, and Paris Saint-Germain FC were the team for the role. The partnership is the coming together of two ambitious and high-performing brands, both driven by mutual values of excellence, performance and social responsibility.
With a reported 90 percent of PSG supporters outside of France, and 2.6 million of their fans based in Indonesia, the partnership was an easy decision. Pieter Tanuri, President Director of Multistrada, said, “The young soul and spirit of PSG is the reason we decided to team up with PSG and bring up the theme ‘Dream Bigger’. We are hoping to see this partnership as a step for further development and innovations". As a result of the partnership, PSG and Multistrada also plan to open a football academy in Indonesia.
A very exciting time indeed for Multistrada and Paris Saint-Germain FC alike!
You can view the full Achilles Radial tyre range online HERE