A closer look at the Multistrada & Paris Saint-Germain FC partnership
Following on from the announcement of the partnership between Achilles Radial manufacturer Multistrada, and the Paris Saint-Germain Football Club, here is a closer look at the two brands within the partnership.
Paris Saint-Germain (PSG) are one of the most renowned football clubs across Europe, with a strong emphasis placed in their values of elegance, excellence and respect that define both the team and the French capital from which the team hails. On the pitch, the men's football team have won the domestic title and reached the quarter finals of the UEFA Champions League four years running. This ongoing success has seen the club's sponsorship revenue multiplied by thirteen since their efforts to create a global sports brand began five years ago. The women's Rouge et Bleu team have also experienced accelerated success; being heralded as the powerhouse of the French First Division.
To share their skills and expertise, PSG has established a local football academy in seven different countries across the globe. These academies see the best coaches and facilities, paired up with PSG training methods to help participants reach their full potential.
Multistrada's Achilles Radial brand is the first Indonesian manufacturing company to be added to Paris Saint-Germain's extensive list of high profile sponsors as the Official Tyre Partner; joining the likes of Emirates, Nike, Coca Cola and Hugo Boss. This partnership is expected to lead to a significant growth in brand awareness, and sale of Achilles Corsa products in the worldwide market.