Pirelli Sponsor Emirates Team New Zealand!
PIRELLI TO SPONSOR EMIRATES TEAM NEW ZEALAND
FOR THE 35th EDITION AMERICA’S CUP IN 2017!!
Milan, May 15, 2017. Pirelli and the Emirates Team New Zealand announce that they have signed a partnership agreement for the 2017 America’s Cup 2017. Pirelli will be the official sponsor of the 2-time winner of the world’s premier sailing competition, which this year will take place from May 26 to June 26 in Bermuda.
The Pirelli logo will feature on the boat and its rudders, which for the occasion will become a metaphor for the tyre. Just as the tyre, in fact, ensures a vehicle’s performance and control, so does the rudder guarantee the mastery of the vessel. Taking part on this sporting challenge underlines the link between Pirelli, which sponsors 350 motor championships in the world, including F1, and racing, be it on the track, road or sea.